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The P4 Business Blueprint: Building Blocks For Success
Welcome
What to expect in this course (3:09)
About the Instructors
Factor 1: Perspective
Factor 1 Introduction
Building Your Core Ideology - Introduction (4:50)
Building Your Core Ideology - Discovering Your Values (8:35)
Building Your Core Ideology - Core Purpose (4:07)
Your Inner Wow Factor - Growth From the Inside (8:20)
Your Inner Wow Factor - The 1st Integrated Component (7:56)
Your Inner Wow Factor - The 2nd Integrated Component (6:46)
Your Inner Wow Factor - The 3rd Integrated Component (4:22)
Your Inner Wow Factor - The 4th Integrated Component (6:51)
Your Inner Wow Factor - 6 Rules to Achieve Growth (5:38)
Factor 2: Process
Factor 2 Introduction
Vision Statement (11:15)
Writing Your Vision Statement (7:54)
Writing Your Mission Statement (3:46)
Envisioned Future Pt 1 - Vision Level BHAG (10:05)
Envisioned Future Pt 2a - Strategic Initiatives (11:53)
Envisioned Future Pt 2b - Short and Long Term Goals (8:01)
Factor 3: People
Factor 3 Introduction
The On-Boarding Process - Introduction and Philosophy (8:45)
Business Model Math (11:14)
Business Model Math - Profit-Loss Statement Model (15:51)
The On-Boarding Process -Keeping Clients Part 1 The Process (10:17)
The On-Boarding Process Part 2 - The Role of Marketing (9:54)
The On-Boarding Process Part 3 - The Role of Sales (15:48)
The On-Boarding Process Part 4 - Four Critical Processes (9:27)
Smooth Client On-Boarding - Establishing First Position (10:17)
Smooth Client On-Boarding - Transitioning from Sales to Service (8:37)
Six Tips to Successfully On-Board Your Clients (8:24)
Factor 4: Performance
Factor 4 Introduction
Authority Content Marketing
Overview To Alternative Authority Content (4:33)
Creating Expert Content (7:30)
What You Need To Get Started With Audio (4:56)
Creating A Pre-Recorded Audio Show Podcast (6:01)
Creating A Live Audio Show (4:23)
Creating A Pre-Recorded Video (4:57)
Creating Screen-Cast Videos (3:30)
Creating A Live Video (3:30)
Creating Information Products As Authority Content (4:32)
Collecting Contact Information (3:33)
Topic Selection And/Or Show Titles (4:24)
How To Reach Experts To Interview (3:28)
Conclusion: Creating Authority Content (1:59)
Content Profit Express
Content Profit Express - The Origin (13:54)
Content Profit Express - The Structure (12:01)
Content Profit Express - E-Classes (8:13)
Content Profit Express -Getting Into Production Mode (9:43)
Content Profit Express -Staying In Production Mode (11:12)
EZ Email Marketing
EZ Email Marketing - Intro (5:36)
EZ Email Marketing - End Goal (7:18)
EZ Email Marketing - Connection (6:01)
EZ Email Marketing - Email Funnel (15:59)
EZ Email Marketing - Overview of GetResponse (4:53)
EZ Email Marketing - Create List (16:38)
EZ Email Marketing - Create Autoresponder (9:24)
EZ Email Marketing - Create Emails (11:36)
EZ Email Marketing - Web Forms (6:12)
EZ Email Marketing - List Hygene (8:13)
Google Smart Ads Mastery
Google Smart Ads - Intro (2:38)
Google Smart Ads - Getting Started (6:45)
Google Smart Ads - What's Hot and New (4:41)
Google Smart Ads - Great Practices (5:52)
Google Smart Ads - Pricing and Bidding Strategies (7:19)
Google Smart Ads - How To Schedule Ads (4:43)
Google Smart Ads - Making Seasonal Adjustments (5:04)
Google Smart Ads - How to Use Google Adwords Extensions (7:39)
Google Smart Ads - How to Use Negative Keywords (4:58)
Google Smart Ads - How Impressions Impact Your Costs (5:23)
Google Smart Ads - Improve AdWords CTRS (5:24)
Google Smart Ads - Using Google's Responsive Search Ads (6:01)
Google Smart Ads - PPC Landing Pages (6:50)
Google Smart Ads - AdWords Competitor Targeting (7:06)
Google Smart Ads -Common Mistakes to Avoid (3:57)
LinkedIn Training
Overview (1:11)
Pricing (2:24)
LInkedIn As A Search Engine (2:03)
Your LinkedIn Profile - Part 1 (2:21)
Your LinkedIn Profile - Part 2 (1:58)
Your LinkedIn Settings - Part 1 (2:45)
Your LinkedIn Settings - Part 2 (3:04)
Your Personalized LinkedIn URL (1:12)
Your Company Page (2:02)
Your Newsfeed (2:29)
Importing Your Contacts (2:05)
Making New Connections (2:26)
Accepting Invitations (1:38)
Managing Notifications (1:48)
Posting Written Content (2:35)
Posting Audio and Video (2:27)
Your SSI Ranking (1:33)
Participation in Groups (2:18)
Creating Groups (1:45)
Conclusion (1:07)
Your LinkedIn Profile - Part 2
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